Instagram Image Size: The Complete 2025 Guide
Getting your visuals to display perfectly on Instagram means using the right image dimensions for each content type. Instagram supports multiple formats—profile photos, feed posts (square, portrait, landscape), Stories, Reels, carousels, ads and more—each with its own ideal pixel dimensions and aspect ratios. Uploading at the recommended sizes ensures your images look crisp, avoid unwanted cropping, and render correctly across devices.
1. Profile Photo
- Aspect Ratio: 1:1
- Recommended Upload Size: 320 × 320 px :contentReference[oaicite:0]{index=0}
- Displayed Size: 110 × 110 px (circular crop)
Tips: Center your subject, as the corners get trimmed. Use a high‑contrast image so it remains recognizable when reduced.
2. Feed Post Sizes
Instagram feed supports three aspect ratios between 1.91:1 and 4:5. Always upload with a width of 1080 px; Instagram will automatically resize images within the supported height range :contentReference[oaicite:1]{index=1}.
Square Post
- Aspect Ratio: 1:1
- Recommended Size: 1080 × 1080 px :contentReference[oaicite:2]{index=2}
Portrait Post
- Aspect Ratio: 4:5
- Recommended Size: 1080 × 1350 px :contentReference[oaicite:3]{index=3}
Landscape Post
- Aspect Ratio: 1.91:1
- Recommended Size: 1080 × 566 px :contentReference[oaicite:4]{index=4}
3. Carousel Posts
- Aspect Ratios: 1:1, 4:5, 1.91:1 (all slides must match)
- Recommended Size: 1080 × 1350 px (4:5) for maximum height; square (1080 × 1080 px) also popular :contentReference[oaicite:5]{index=5}
Tip: For profile grid previews, images display at 3:4 (approx. 1012 × 1350 px), so keep key content centered :contentReference[oaicite:6]{index=6}.
4. Instagram Stories & Reels
- Aspect Ratio: 9:16
- Recommended Size: 1080 × 1920 px :contentReference[oaicite:7]{index=7}
Keep important subjects within the “safe zone” (approx. 250 px from top/bottom, 35 px from sides) to avoid overlay by UI elements :contentReference[oaicite:8]{index=8}.
5. Instagram Reels Cover
- Aspect Ratio: 9:16 (displayed at 4:5 in feed grid)
- Recommended Size: 1080 × 1920 px :contentReference[oaicite:9]{index=9}
Design covers so the focal point sits within the central 1080 × 1350 px area to ensure it isn’t cropped in the feed view.
6. Instagram Ads
- Feed & Carousel Ads: Use the same sizes as feed posts (square 1080 × 1080 px or portrait 1080 × 1350 px).
- Story Ads: 1080 × 1920 px (9:16).
- Reels Ads: 1080 × 1920 px.
General Best Practices
- Upload ≥ 1080 px width: Instagram will downscale larger images to preserve quality; avoid uploading below 1080 px to prevent upscaling :contentReference[oaicite:10]{index=10}.
- Keep aspect ratios: Stay within 1.91:1–4:5 for feed posts to avoid automatic cropping.
- Optimize file format: JPEG for photos; PNG for graphics with text or transparency.
- Check previews: Always preview how your image appears in grid, feed, and story contexts before publishing.
Conclusion
Using the correct Instagram image sizes ensures that your content remains sharp, well‑framed, and visually engaging across all formats. Whether you’re posting a square product shot, a portrait portraiture piece, an immersive Story, or a dynamic Reel, uploading at the recommended dimensions and respecting aspect ratios will make your profile look polished and professional.